The highly desirable digital file.
As a consumer and a mom, I want the digital files whenever we get our photos done. As a photographer and business owner I want my clients to have them too; however, it is important to me that my clients understand that a digital file is not a final product, and should not be treated as such.
Buying Digital Files
The fact that I’m a full service photography studio means that my clients leave here with beautiful art pieces to display their images. Whether that is a large canvas wall display, a hardcover photo album, a custom designed storyboard or simple prints, if you invest in a custom portrait session with Jennifer Reina Photography you will also be investing in heirloom quality archival art. For that reason I do not sell digital files alone; instead they are bundled together with my signature art pieces to offer clients the best of both worlds.
Delivery of Digital Files
Digital files are unwatermarked and sized for print up to an 11×14. They are delivered via an online gallery and available through an instant download. I do not offer them on a CD or USB drive since technology is ever changing and many computers, laptops and tablets no longer support CD’s. The first thing a client should do after downloading their files is to make a copy and back them up on an external hard drive or some type of reliable cloud storage. Computers get viruses and crash, files are easily corruptible and can be accidentally erased. While I take every measure to archive a clients files indefinitely, I do not guarantee access to them after they are delivered to the client.
Printing Digital Files
Another way for clients to protect their investment is to have their files printed. In addition to sharing prints with friends and family, or using them for scrapbooks and home made photo albums, clients should consider printing out each file as a 5×7 and keeping them someplace safe. My digital files include a limited print release, allowing clients to print their files up to an 11×14 for personal use.
All labs are not created equal and professional images printed at local consumer labs will not result in professional quality prints. As a matter of fact it’s very likely that if a client chooses to print their files at a place like walmart or CVS, the prints will look nothing at all how I intended them to. My equipment is calibrated to my labs printers, meaning that when my files are printed through my professional lab, they will look exactly the same as they do on my screen. I have arranged with my lab to allow my clients to order professional quality prints at wholesale prices. They are very affordable and very easy to order.
At this point, a client has invested their time and their hard earned money into the photo session itself and the art products they purchased at the in person viewing and ordering appointment. It only makes sense that they would also prefer their small prints printed through a professional lab as well.
Copyrights & Digital Files
In a post dedicated to digital files it’s worth it to mention copyrights. Jennifer Reina Photography retains all copyrights to any digital file I create, including those sold to the client. That simply means that I still own all rights to the files but am releasing print privileges to the client. Clients are granted permission to use the files for personal use only – both on line and in print.